Linear TV Networks vs Digital Providers: The Shift of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and online content prov

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